Floki’s Response to ASA Recommendation
On March 2, 2022, the Advertising Standards Authority (“ASA”) issued a ruling regarding an advertisement published by Floki on the London Underground. The advertisement contained the Floki logo, an image of a cartoon dog wearing a Viking helmet. The text on the advertisement stated “Missed Doge? Get Floki.” In addition, the text at the bottom of the ad stated that “Your investment may go down as well as up in value. Cryptocurrency is not regulated in the UK.” The ASA received a complaint regarding these advertisements and began an investigation into whether the advertisements violated the Committee of Advertising Practice (“CAP”) code. Prior to running the advertisements, Floki received approval…
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